Worldhide In this age of mobile Web access, local SEO is vital to attracting new business. A search engine marketing firm that offers local SEO services can help you place your business front and centre in your community.
Local SEO and the Long Tail
What is a long tail? In the SEO business, this term refers to keywords that are highly specific. They may not be searched for as often as more general terms, but they do get used, and often by people who are excellent prospects for your business. Consider an example.
Let’s say there is a dentist in North York looking to attract new customers. That dentist could use the keyword “Toronto dentist”. How would she rank among the hundreds or even thousands of dentists in the Greater Toronto Area? Not very well. Now if that dentist went for a long-tail keyword phrase, like “North York family dentist”, she could draw highly targeted traffic and increase her chances of converting her web site visitors to patients.
Long-tail keywords are an important part of local SEO services. Your SEO consultant can analyze your business and determine the keywords you need to attract specific groups of customers, while including the right geographic indicators to get their attention. local seo nj
Local Directories and Listings
Most cities and towns have one or more local online business directories. If you live in a large metropolitan area, there may be several directories available to you. Consider a city like Toronto, mentioned earlier. If your business spans the GTA, you may want to localize your SEO to places like Scarborough, North York, Etobicoke, or even beyond the city of Toronto to Mississauga, Pickering, Thornhill and so on.
Your SEO consultant can devise a comprehensive local online marketing campaign that includes multiple geographic locations. Focusing on location-based keywords and a variety of local directories and maps, your business can rank well for a number of different locations.
Mobile Users and Local SEO
With more powerful Web browsers available for PDAs and smartphones, people are increasingly searching for local businesses on the go. For example, imagine a person on his way to dinner at a friend’s house wanting to stop for flowers. He would use his handheld to browse for florists near his current location or his intended destination.
If you are the florist, you want to rank well for people like this. An SEO consultant has the expertise to implement a local SEO strategy for mobile users.